Zongyinei: A Harmonious Blend of Art and Commercialization

Jianing Cui's Award-Winning Hong Kong Style Restaurant Design

Jianing Cui's inspiration for Zongyinei came from a thorough exploration and analysis of the relationship between space and brand. The designer extracted the arched image as the thread throughout the whole space, creating a harmonious coexistence of artistic sense and commercialization. The colorful arch design at the entrance is particularly captivating, instantly winning the hearts of female customers.

When one thinks of Hong Kong style restaurants, the mind often conjures images of neon flashing, big character signs, and the noisy air of the market. However, Zongyinei is a departure from this stereotype. Combining beauty and taste, the restaurant exudes elegance. Its fresh decoration, psychedelic lighting, ambiguous atmosphere, and abundant flowers reflect a dreamlike gorgeous luster from every angle. This delicate and romantic theme offers a new dining experience to customers.

In terms of color matching, the fresh and natural coral powder is applied to the expression of space, creating a sweet and romantic atmosphere. This is complemented by exquisite peacock blue and a large area of black-and-white texture stone. The combination of hardness and softness in the design showcases the unique temperament of modern women's self-reliance, elegance, and charm.

The restaurant covers a total of 300 square meters. The open interior pattern design makes use of interspersion and differentiation between spaces, smooth moving lines, and functions, to meet the diversified dining needs of customers. The combination of bright mirror and metal lines inadvertently exudes a dramatic sense of space extension, creating a post-modern luxury experience.

The design process was not without its challenges. In order to weaken the commercial atmosphere of the space, and enhance the artistry and experience sense, the designer cleverly designed words directly attacking the heart on the wall and each column. This, coupled with retro lamps with smooth lines, decorates the space atmosphere and greatly enhances the brand identification.

In conclusion, Zongyinei is a testament to Jianing Cui's innovative approach to interior design. By seamlessly blending art and commercialization, the designer has created a space that not only provides a unique dining experience but also serves as a reflection of modern women's self-reliance, elegance, and charm. The restaurant's success, as evidenced by its Silver A' Interior Space, Retail and Exhibition Design Award, is a testament to the power of innovative design in transforming spaces and creating unique experiences.